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7 Expert Tips for Designing a Branded Tote Bags

Tote Bag

Tote bags are a popular promotional product for businesses because of their versatility, durability, and ability to be customized. However, designing a branded tote bag that effectively promotes your brand can be challenging. Here are some expert tips to help you create a tote bag that your customers will love and keep using for years to come.

Carrie Tote Bag
AS Colour - Carrie Tote
Wanaka Tote Bag
Wanaka Tote Bag

1. Choose the Right Material

The material of your tote bag is one of the most important decisions you will make when designing your branded tote bag. You want to choose a material that is durable and can withstand everyday use. Some popular materials include canvas, cotton, and polyester. Popular Materials are Jute, Calico and Non Woven 

City Shopper Natural Look Tote Bag
City Shopper Tote

2. Consider the Size and Shape

The size and shape of your custom-branded tote bag will determine how useful it is for your customers. Consider the intended use of the promotional tote bag and choose a size that is appropriate for that use. For example, a large tote bag may be great for carrying groceries, but a smaller one may be better for day to day use. 

Plaza Tote Bag - Full Colour Large
Plaza Full Colour Tote
Bali Tote Bag
Bali Tote Bag

3. Think About the Printing Method

There are several printing methods to choose from when designing your branded tote bag. Some popular methods include screen printing, digital printing, and heat transfer printing. Consider the size and complexity of your design, as well as your budget, when choosing a printing method.

Clarity Tote Bag
Clarity Tote

4.  Make Sure Your Logo is Visible

Your logo is the most important part of your branded tote bag, so make sure it is highly visible. Choose a prominent location for your logo, such as the center of the tote bag, and make sure it is a good size that can be easily seen.

Armada Heather Tote Bag
Armada Heather Tote B
Monza Jute Tote Bag - Colour Match
Monza Jute Colour Match Tote

5. Consider the Colour

The colour of your tote bag is important because it can impact how your brand is perceived. Choose a colour that complements your brand’s colour palette and consider the intended use of the tote bag when choosing a colour.

Osprey Arcane Crossbody Bag
Osprey Bag

6. Keep Your Design Simple

Your tote bag should be an extension of your brand, so keep the design simple and consistent with your brand’s visual style. Avoid using too many colours or graphics, as this can make the tote bag look cluttered and unprofessional.

Capella Tote Bag
Capella Tote
Cotton Mesh Foldaway Tote Bag
Cotton Mesh Tote

7.  Make it Practical

Your tote bag should be useful for your customers, so make sure it is practical. Consider adding pockets, a key ring, or a zippered closure to make the tote bag more functional.


Designing a branded tote bag that effectively promotes your brand requires consideration of several factors, including material, size and shape, printing method, logo visibility, color, and practicality. By following these expert tips, you can create a tote bag that your customers will love and use for years to come.


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